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IAA 65th International Motor show

Official name IAA 65th International Motor show
Venue Trade fair grounds
Dates September 12(Thu) 2013~September 22(Sun) 2013
Schedule Press days:
September 10 (Tue) - 11 (Wed), 2013

*Our Press conference:
September 11 (Wed), 2013
from 13:00 to 13:30
Booth number Hall 4 booth D-21
Products Aiming for the future: green products:
More than ever in the automotive industry, the focus is on sustainability and green products. At its booth, Toyota Boshoku is exhibiting environmentally friendly products developed with its advanced natural fibers and lightweight technologies.

Among exhibited parts are examples of components utilizing plant materials, such as door trim panels in BMW and Mercedes-Benz vehicles. By using plant materials in interior components, the company aims to maintain CO2 emissions throughout the product's lifecycle.

Lightweight parts increase fuel efficiency:
Plant material is lighter than conventional materials and contributes to reducing overall vehicle weight thus improving fuel efficiency and reducing CO2. The company is addressing this challenge by researching and developing new material, processes and technologies as well as creating innovative products.

Conserving resources:
An additional green product on display is the seat from the popular hybrid vehicle, Toyota Prius. The seat’s foam cushion utilizes plant material instead of traditional petroleum based materials that have been partially replaced with resource conserving plant-derived materials.

Leading interior supplier:
The company’s emotional design and continuous pursuit to increase ride comfort through ergonomic development are implemented in all their seats. Toyota Boshoku creates seats for all classes of vehicles; some of these can be seen at the motor show. In particular, visitors can experience the sporty comfort and luxury of the Lexus IS F-Sport seat first-hand at Toyota Boshoku’s booth.
News releases https://www.toyota-boshoku.com/global/news/release/detail.php?id=608
Official website http://www.iaa.de/en/visitors/