CONCEPT


the Origin

Returning to our origins in manufacturing — a spirit and practice carried forward since our establishment—
we combine the craftsmanship and knowledge of seating comfort gained through our development of automotive interiors and send out a message that we are creating a comfortable spaces for the future

concept

PROPOSAL

An exhibition enabling visitors to physically experience Toyota Boshoku's three important themes:
"comfort," "craftsmanship," and "seating"

COMFORT EXPERIENCE

Comparing a variety of mobility seating forms,
experiencing the feeling of seating comfort resulting from our development of
automotive interiors, discovering the preferred type of seating comfort

CRAFTSMANSHIP HERITAGE

The connections, from single thread to surface and three dimensional space,
brought out in relief in expressing the craftsmanship that Toyota Boshoku has
carried forward since the company's foundation in the textiles industry

ESSENCE FOR SEATING

Ideas for communication spaces that incorporate the true essence of seating
in which one can enjoy relaxed conversation

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