CSR Social Activities

Challenge of planting 1.32 million trees as part of reforestation activities

Basic approach

The Toyota Boshoku group is working to protect biodiversity with a focus on reforestation based on the Toyota Boshoku Basic Policy of Biodiversity. Since 2015, the Company has participated in the Green Wave Project*, an activity being implemented by the Toyota Group. The sphere of activities of the project has been expanded to include group companies, local communities and government in an effort to promote reforestation.
* Project aimed at creating a society that is in harmony with nature that has been implemented by the Toyota group since 2015

Cumulative number of trees by 2050

Cumulative number of trees by 2050

The Toyota Boshoku group’s reforestation activities

The Toyota Boshoku group’s reforestation activities have spread around the world and we are progressing towards our target of planting 1,320,000 trees by 2050. In fiscal 2020, we started global tree-planting activities in cooperation with NGOs in China, Vietnam, and Brazil. Through these activities, we planted 54,766 trees, thus exceeding our target of 54,000 trees. In fiscal 2021, we will continue to work even more closely with NGOs and other related organisations to promote global tree-planting and reforestation activities. By doing so, we will achieve our 2020 target for a cumulative total of 500,000 trees.


Begin reforestation activites in Vietnam

In Vietnam, started a project to plant 70,000 trees in an area of 35 hectares over a five-year period starting from fiscal 2020. Through these activities, we enhance the local environment by preventing blown sand, and contribute to the local economy. In fiscal 2020, the first year of the project, we planted 14,000 acacia trees in an area of seven hectares. Acacia trees grow in poor nutrient soil and are resistant to ocean breezes.

30 participants from 7 households participated
in tree-planting activities in Huê, Vietnam

High acclaim for reforestation activities in China’s Inner Mongolia Autonomous Region

Toyota Boshoku (China) has been undertaking reforestation activities aimed at preventing desertification in conjunction with different organisations since 2013. Approximately 56,000 seedlings have been planted in the Tengger Desert in the Inner Mongolia Autonomous Region till 2018. In recognition of these activities, Toyota Boshoku (China) was presented with an award for contributing to the ecosystem in China by the State Forestry Administration in September 2018.
Also In 2019, Toyota Boshoku (China) received the Best Contributing Corporation Award from the China Green Foundation. Our company was highly evaluated for continuing reforestation activities in the Tengger Desert for seven years, as well as for the impact of those activities on society.

Award for contributing to China’s ecosystem
Received Best Contributing Corporation Award

All Toyota Participation in Green Wave Project

In fiscal 2020, as a member of the All Toyota Harmony with Nature Working Group, the Toyota Boshoku group participated in maintenance activities for observation paths in Izunuma, Miyagi Prefecture. Izunuma is a freshwater marsh certified by the Ramsar Convention*2.
These activities were held to support maintenance done by the Sanctuary Center, which manages Izunuma, and have improved the observation path so that many tourists can enjoy observing the ecosystem closer to the waterside.

*2 Ramsar Convention : Convention on Wetlands which was adopted by International convention in Ramsar, Iran on February 2nd, 1971. The formal name is “Convention on Wetlands of International Importance Especially as Waterfowl Habitat”. It's called “Ramsar Convention” associate with the city “Ramsar”.