Following the Lehman shock in 2008, the Americas entered a period of prolonged economic stagnation and rising crude oil prices, and at present, there is little prospect of significant growth in automotive markets. Amid these circumstances, we undertook multifaceted initiatives that included cutting costs by promoting local procurement of parts, reducing such fixed costs as logistics expenses and raising productivity as well as executing reforms to a business structure that can always generate profit. These initiatives are being expanded to new projects in Mississippi and Brazil.